LuckyStreak has beefed up its commercial expertise with the hiring of former NetEnt and RedTiger exec Rory Kimber.

Kimber joins from 1X2 Network where he was Account Management & Marketing Director to spearhead LuckyStreak’s growth ambitions through new business development and deepening commercial relationships with its extensive network of content aggregators, igaming platforms, white label providers and gambling operators.

Rory is attending iGB Live in Amsterdam this week, along with Head of Marketing Mark O’Donnell, to meet with new and prospective customers and commercial partners of LuckyStreak.

LuckyStreak’s portfolio spans premium live dealer softwares such as live Blackjack software, Roulette software and Baccarat software streamed from its purpose-built Riga Studio. Additionally, LuckyConnect, its content aggregation solution, boasts Pragmatic Play, Yggdrasil, Ruby Play and RedRake among its provider partners.

Rory Kimber said: “This is a great opportunity for me to join a business with such potential. Live casino is an area with far less saturation than slots and the quality of the LuckyStreak product was one of the things that drew me to the role. Having met other senior staff, I can see a clear vision and strategy for what we want to achieve and how we plan to get there and I hope to play a big role in that by bringing new operators on board. Lucky Connect also played a big role in my decision to join – having tier 1 partners such as Yggdrasil and Pragmatic on board is a huge plus point for an aggregation network and the fact that it has so much capacity whilst being relatively under the radar is great news as a sales person”.

Ady Totah, LuckyStreak CEO and Co-founder said: “Rory brings solid igaming experience, having worked in senior commercial roles for multiple leading businesses in the industry. As we continue to invest in our growth strategy, he’ll play a lead role in boosting our sales story, bringing onboard new customers and building our LuckyConnect content aggregation proposition to be among the best in the market. I’m excited about the next phase in LuckyStreak’s growth and I’m delighted that Rory is on the team.�?/em>

For all media enquiries, please contact Mark O’Donnell, Head of Marketing, at mark@velki365live.com.