As the end of 2024 draws ever-closer, the iGaming industry continues to evolve rapidly, with mobile gaming leading the charge. With technological advancements and changing player preferences, mobile gaming is not just a trend; it’s becoming the dominant mode of gameplay in the online gambling world. 

Here’s what you need to know about the latest mobile gaming trends that are shaping the iGaming industry this year.

30-Second Summary

• For a decade, mobile phones have been the dominant device in online gambling, driven by multiple factors including technology, player preferences and payments services.
• Mobile gaming is leading iGaming innovation, with trends like hyper-casual games, AI-driven personalization, and social features integrated with sweepstakes models becoming increasingly popular.
• Cross-platform gaming and mobile-first design are essential for providing a seamless user experience, as players expect high-quality, responsive gameplay across devices.
• AI-driven personalization and real-time data analysis will continue to enhance player engagement and optimize customer support as we move into 2025.
• Regulatory changes and global expansion will remain key factors in shaping the industry, requiring operators to stay agile and adaptable to succeed in emerging markets.

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The Scale of Mobile iGaming 

For over a decade, mobile has been leading the growth in iGaming volumes. Key factors in that have been: the proliferation and penetration of mobile phones worldwide, advancements in mobile technology, access to mobile internet and increasing bandwidths, brands developing responsive mobile websites and experiences, the rise of secure and convenient mobile payment methods, and a younger consumer demanding mobile-only experiences.

Mobile play dominating operator volumes and revenues has been a reality for some time, and worldwide mobile casino revenues are forecast to exceed $130bn in 2024.

The Rise of Hyper-Casual Gaming

Hyper-casual games – or “Crash�?games – characterized by their simple mechanics and quick gameplay sessions, have taken the mobile gaming world by storm. In 2024, we’re seeing these games being increasingly offered by online casinos, and through aggregators and platforms. In crash games, players bet on an increasing multiplier with the aim of cashing out before the multiplier (often an Aeroplan in-flight) crashes. They are favourites of cryptocurrency lovers, and often presented as provably fair. 

These games appeal to a broad audience due to their simple gameplay, high excitement and win potential, relative accessibility (lower bandwidth requirement) and the instant gratification they offer. For iGaming operators, incorporating such games into their offerings can attract a wider demographic, including those who may not traditionally engage in gambling activities. They have been particularly popular in some African countries, especially in those that have seen lower availability of high speed mobile internet, for the reasons given above.

LuckyStreak’s content aggregator API, LuckyConnect, has crash and instant games by Turbo Games and Aviatrix.

Personalization and AI-Driven Experiences

Personalization has been a buzzword in many industries, and in 2024, it’s becoming a standard expectation in mobile gaming. 

With the vast amounts of data available, iGaming platforms are leveraging artificial intelligence (AI) to deliver personalized gaming experiences. From tailored game recommendations to customized in-game promotions, AI is helping operators enhance user engagement by catering to individual player preferences.

This trend is particularly significant in mobile gaming, where players often seek quick, relevant experiences on the go. The ability to present the right content at the right time is crucial for retaining users and driving long-term loyalty.

Social, Multiplayer Features, and the Integration of Sweepstakes

The social aspect of gaming continues to grow in importance, with more players seeking interactive and communal experiences. 

In 2024, mobile iGaming platforms are increasingly focusing on social features such as live chats, leaderboards, and multiplayer modes. These features not only enhance player engagement but also encourage longer play sessions, as players are more likely to stay engaged when competing against friends or other players in real-time.

A notable trend within this space is the integration of sweepstakes models into mobile gaming. Sweepstakes casinos, which allow players to use virtual currencies to win real-world prizes, are blending social gaming with the excitement of winning. 

This model offers a unique way for players to enjoy the social dynamics of gaming while also participating in legal prize-winning activities, particularly in regions where traditional gambling is restricted. You can learn more about LuckyStreak’s Sweepstakes Casino Solution here.

Mobile-First Design and Seamless Experiences

As mobile gaming becomes the primary way players engage with iGaming content, there’s a growing emphasis on mobile-first design. We’re seeing more iGaming content providers prioritize seamless and frictionless mobile experiences, from intuitive user interfaces to fast-loading games optimized for mobile devices.

Players expect high-quality graphics, responsive controls, and uninterrupted gameplay on their smartphones and tablets. As a result, operators are investing in technologies like HTML5 to ensure that their games are not only visually appealing but also perform well across a variety of mobile devices. 

A mobile-first approach is no longer optional—it’s essential for success in today’s competitive market. At LuckyStreak, we design our games for mobile, for the convenience and comfort of our players. Our live casino blackjack and baccarat games now have a cutting-edge mobile experience with thumb-friendly controls, and live dealer roulette next!

Growth of Cross-Platform Gaming

Cross-platform gaming, where players can seamlessly switch between devices without losing progress, is becoming increasingly popular in the iGaming industry. In 2024, this trend is gaining momentum as players demand more flexibility in how and where they play.

For iGaming operators, offering cross-platform compatibility is a way to enhance the player experience and ensure that players can access their favorite games from anywhere, whether on mobile, desktop, or even smart TVs. 

This flexibility not only improves user satisfaction but also encourages longer playtimes and increased spending.

Looking Ahead: What to Watch for in iGaming in 2025

As we approach 2025, the iGaming industry is poised for further innovation and growth, driven by emerging technologies and evolving player preferences. Here are the key trends to watch:

1. Expansion of AI and Machine Learning: AI will continue to transform the iGaming experience, with more sophisticated personalization, real-time data analysis, and advanced fraud detection systems becoming standard. Expect AI-driven features to enhance gameplay, optimize customer support, and provide deeper insights into player behavior.
2. Regulatory Changes and Global Expansion: With the continued global expansion of iGaming, 2025 will likely see significant regulatory developments. Operators will need to stay agile, adapting to new laws and market conditions, particularly in emerging markets where online gaming is gaining traction.
3. Enhanced Mobile Gaming Experiences: Mobile-first design will dominate, with even faster, more seamless gaming experiences tailored specifically for mobile devices. Expect more cross-platform integration, allowing players to switch between devices effortlessly while maintaining consistent gameplay.

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For more information on how LuckyStreak can help you with your casino offering, please contact us:

• Email: hello@velki365live.com 
• Skype: //join.skype.com/invite/dGmzZxfPSz7q 
• Telegram: //t.me/markotel70

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As the online gaming market grows, new casinos sites and gaming brands are appearing to claim their share of the projected US$35.34bn market in 2024 (source: Statista).

Whether it is launching or growing in established markets, or newer markets like Latam and the US.

To compete for players�?attention, online casinos need a big library with a wide variety of gaming content serving diverse needs, requiring content from multiple game providers. 

This can be through multiple direct provider partnerships and/ or through a content aggregator (or game hub) providing access to a plethora of game studios in one integration. 

30-second summary

• Casino aggregators are specialists in gathering and distributing casino games. They offer online casinos a means of vastly increasing their games offering
• The benefits of aggregators include a large selection of providers and games, through one API integration, typically lower prices, less technical complexity, and the ability to localise and diversify quickly
• Defining your requirements, researching the market, and considering factors like providers offered, prices, promotional tools, markets served and reputation are key to selecting the right aggregator
• LuckyStreak’s aggregator, LuckyConnect, is a rich, robust and secure API solution with over 4000 games from the world’s leading providers, serving 100s of casinos globally

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What is a Casino Content Aggregator?

An iGaming technology service provider that provides a software infrastructure for online casinos to access multiple content APIs from different game studios, through a single integration point. As such they enhance and simplify collaborations between stakeholders in the online gambling sector

This enables them to conveniently offer a vast selection of online casino games to help operators build, tailor and optimize their casino offerings. A one-stop-shop for a wealth of casino gaming content, enabling choice, speed and simplicity, and an easy way to establish a rich, broad and deep portfolio of games and providers.

Given the hundreds of iGaming providers in the market, for an average aggregator, that selection of games is in the many thousands. 

In addition, content aggregators can offer additional services such as content management, market insight, reporting, promotional tools and technical support.

iGaming Aggregator or Platform Solution?

When casinos go down the outsourcing route, there’s a choice between aggregators and platforms.

Content aggregators are specialists in one key thing: the provision of gaming content. Aggregators are often the choice of existing online casinos looking to beef-up their customer offer.

Platforms are the choice for operators that need a full suite of services to launch, including website portal, payments and banking services, CRM, player account management (PAM), reporting and gaming content. 

White label platforms differ from Turnkey providers in that they additionally provide licensing and compliance services, for brands that want fast-market entry with low customisation, focussing their efforts on brand and marketing.

How Does Content Aggregation Work?

1. Aggregators strike content distribution agreements with providers to resell and distribute their games, and add them into their portfolios via API integration
2. Casino operators agree commercial terms with the aggregator to access the providers and games they want
3. The multiple provider integrations are streamlined into a single API, which operators integrate into their own platforms providing access to the entire games library
4. The aggregator maintains the games library, the individual providers�?APIs (according to agreed SLAs and maintenance windows) and the central API with their operator customers
5. They also handle any technical issues that may arise, allowing the casinos to focus on other aspects of their business
6. Casino operators have only to deal with the aggregator for content, marketing, technical and reporting issues

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What are the Advantages of Using a Content Aggregator?

Going direct or via an aggregator is a critical decision that casino operators will make. What are the benefits of the latter?

1. Choice: many providers and thousands of games – cherry-pick the ones you want
2. Simplicity: one API integration for all providers saves time. Likewise a single SLA makes life easier, with the aggregator handling the provider end
3. Reliable: you can expect a well-developed, well-tested reliable and secure API integration
4. Cost-effective: thanks to the volume of they serve through multiple operators, aggregators can buy and sell content at favourable prices
5. Incentivised: aggregators can negotiate incentives and launch offers such as discounts on revenue shares for new games and customers
6. Speed-to-market: Similarly, this scale helps them jump up aggregation queues and make new providers available to operators quicker
7. Promotions: aggregator account management (AM) and marketing teams are hubs for individual and cross-provider offers, tap into those to engage your players
8. Insight-led: aggregator sit on huge amounts of data about player behaviour, game performance and geographical nuances that can power your content strategy
9. Localise: matching games with local preferences is easier when you can cherry-pick from a vast selection; additionally market-specific games, and localised game versions are available
10. Diversify: not only access different game types, like slots, live dealer, crash games and instant games – but different verticals like sweepstakes-enabled games
11. De-risked: test new games types, features and formats without the lengthy negotiations and integration
12. Support: expert, knowledgeable and responsive AMs and technical teams can shortcut you to solutions and success

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How Do You Choose an Aggregator?

So, a content aggregator has made it to your consideration list. There are several good ones out there. But how do you choose which to use?

1. Define your requirements: is the selection based on your target audience, target geo, your own data, past experiences? Set these out, prioritise them and score aggregators against them
2. Research the market: make a list of options using desktop research, brands your familiar with, talking to your network
3. Shorten your list: based on your requirements, information readily available, what you learn in the process. Consider:

• • Breadth, quality and fit of the content providers and games
  • Your perception of the brand: credibility and reputation
  • Testimonials and recommendations
  • Licences and certifications held

4. Meet your shortlist to understand the fit with your business and requirements first hand (may be under NDA):

• • Pricing and fees: relative to other aggregators, and for the providers most important to you
  • Promotional tools: what they can offer you to improve engagement and profitability
  • Existing customers: a reflection of their credibility and standing
  • USPs and specialist products and services
  • API and tech infrastructure: age, flexibility, robustness, security, timelines
  • Pipeline of new providers
  • Company vision and direction
  • Financial health and investment
  • Languages and currencies supported
  • Availability and quality of reporting
  • SLAs, in all key aspects of the service
  • Experience and insight: to advise you on strategic and tactical decisions
  • All-important chemistry between you and them should give you confidence

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A selection of LuckyStreak’s aggregated games providers

Why Choose LuckyStreak as Your Content Aggregator?

LuckyConnect is LuckyStreak’s content aggregation solution. Launched in 2017, it is built on the same rock-solid infrastructure as the LuckyStreak live dealer operation.

It is our proprietary integration API for platforms and operators, connecting them to a huge content library via our secure and seamless wallet API. We serve 100s of online casinos.

Consistently improved thanks to a decade of experience working with the biggest igaming customers, it offers ambitious casino operators a solution to boost their businesses.

• Over 4000 diverse and high quality slots and casino games
• Over 40 leading providers like Pragmatic Play, Yggdrasil, Ruby Play, PG Soft, Red Rake. New providers deployed rapidly through our reverse-integration provider API
• Robust, flexible and highly secure API
• Fully sweepstakes currency enabled and compliant games
• Highly experienced AM team with extensive product and market insight
• Experienced integration team to swiftly move to go live
• All original provider promotional tool supported
• Detailed back office reporting and reporting API
• One-stop-shop for content management, promotions, support, reporting and one-invoice billing

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LuckyConnect offers you an experienced, professional and content-rich aggregation solution. Please get in touch for a no-fuss no-commitment chat about possibilities:

• Email: hello@velki365live.com 
• Skype: //join.skype.com/invite/dGmzZxfPSz7q 
• Telegram: //t.me/markotel70

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 Thanks for reading. And remember to subscribe to our LinkedIn newsletter so you don’t miss our regular updates!

Sweepstakes and social gaming has quickly become a significant force in the online entertainment industry, offering a unique and legally compliant alternative to traditional gambling. For many operators this provides a relatively easy and quick way to launch a site.

Understanding the intricacies of sweepstakes models can help both players and operators navigate this evolving landscape and take full advantage of its opportunities.

30-Second Summary

• Sweepstakes casinos offer similar games to traditional casinos, but allow operators to avoid the stringent real-money laws and licensing.
• Players purchase gold coins to play for free, and can earn sweepstakes coins that can be redeemed for cash and prizes.
• With a market estimated to have 85m players a day worldwide, it’s a new frontier in casino gaming.
• Providers and platforms are racing to support sweepstakes and social casinos with currencies solutions and gaming content.

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What are Sweepstakes Casinos?

Sweepstakes casinos mirror real-money casinos but operate under sweepstakes law, allowing them to offer games legally across many gambling-regulated jurisdictions, including the United States. They operate under a “freemium�?model.

And What are Social Casinos?

Whilst sweepstakes and social casinos may be used interchangeably, it’s worth noting that social casinos are purely about fun-play, and do not offer players the chance to win prizes or cash.

Why the Big Deal?

Various studies have painted a picture of a huge genre of gaming, worth �?bn in 2021 and expected to grow to $12bn by 2031, with an estimated 85m daily players worldwide of which 60% are in the United States.

Understanding Sweepstakes Casinos

The operation is based on “no purchase necessary.�?Players can participate in games and potentially win prizes without spending money, although they have the option to purchase gold coins if they wish. This is achieved through the use of virtual currencies, typically divided into two categories:

• Gold Coins (GC): Used for fun-play and have no monetary value. Players purchase gold coins to enjoy the social aspects of casino games, but these coins cannot be redeemed for cash or prizes.
• Sweepstakes Coins (SC): Unlike gold coins, sweepstakes coins have the potential to win rewards with value, including cash. Players cannot directly purchase SC; instead, they are obtained through bonuses, promotions, or social activities. Players can redeem them for prizes or cash on meeting certain criteria.

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This dual-currency system and absence of depositing to play for real money,  is what sets sweepstakes casinos apart from traditional gambling platforms.

How Sweepstakes Casinos Work

1. Sign-up: Players join and purchase virtual coins or tokens (gold coins) to play games. Some sweepstakes casinos also offer players gold coins (GC) for free upon sign-up.
2. Bonuses: Sweepstakes coins (SC) are often gifted in welcome packages, with gold coin purchases, or as rewards for play, in leaderboard promotions and social sharing.
3. Play: Users can play many of the same games as on a real-money casino. These games are adapted to cater for the two sets of coins.
4. Compliance: In sweepstakes games, certain phrases are changed to distinguish them, such as “play�?(replaces “bet�?, “coins�?(“balance�? and “spin�?(“stake�?.
5. Redemption: Once a player has accumulated enough sweepstakes coins, they can redeem them for prizes, such as cash, gift cards, or merchandise, depending on the platform’s offerings, as long as they meet certain KYC criteria.

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The Popularity of Sweepstakes Casinos

The growing popularity of sweepstakes casinos is driven by several factors:

• Legal compliance: the model allows operators to offer real prizes while staying within the bounds of law, making them accessible in markets where traditional gambling is heavily regulated.
• Social engagement: Many sweepstakes casinos incorporate social elements, such as live chats and competitions, which enhance the player experience and build community.
• Accessibility: With no purchase necessary, sweepstakes casinos are accessible to a broader audience, including those who may be cautious about gambling but still enjoy the thrill.
• Sweeps-ready games: providers are moving fast to convert their games into sweepstakes-enabled games. Players can play their real-money favourites in a growing number of sweepstakes casinos.
• Technical readiness: Additionally, games providers, platforms and aggregators are developing support for sweepstakes and social coins and virtual currencies, to support the increasing demand.

Why Sweepstakes Casinos Matter for Operators

For operators, the sweepstakes model offers a way to enter markets that are otherwise closed to traditional gambling. The ability to attract a diverse player base with both fun-play and prize-winning games makes sweepstakes casinos a versatile and attractive option for iGaming companies.

Additionally, they are seen as a complement to real-money casinos, allowing the operator to serve multiple player preferences, as well as providing a means of growing player bases.

LuckyStreak’s Role in the Sweepstakes Landscape

LuckyStreak has responded to the demand of the sweepstakes market by providing operators and platforms with virtual currency support and sweepstakes-ready content.

LuckyStreak’s own live games are undergoing a transformation to move enable their studio-led proposition to serve the specific needs of the market. And through our content aggregator LuckyConnect, we can offer a growing selection of leading providers like Pragmatic Play, Tom Horn, Fugaso, BGaming and more (with more onboarding for the coming months).

LuckyStreak CTO and Co-founder Erez Cywier talked about the pivot into sweepstakes support: “The key steps included adding support for non-FIAT/ cryptocurrencies and being able to support any customised currency our customers use on their platforms. In doing so, LuckyStreak learned to rethink the way we viewed the players�?currencies to be somewhat more abstract.

Partnering for Success

Additionally, by partnering with specialist sweepstakes platforms like Sweepium, LuckyStreak has adapted its technology to support the unique requirements of sweepstakes and social gaming. This includes the ability to handle multiple virtual currencies and currency formats, and provide high-definition, immersive gaming experiences that rival traditional casinos.

“Sweepium provides an array of sweepstakes and social models, catering to diverse strategic brand launches�?says Daniel Mitton, the company’s Chief Business Development Officer and Co-founder. “Sweepstakes and social gaming presents a distinctive gaming experience that can attract a novel player demographic for both B2B providers like LuckyStreak and operators.  The ease of integration involved unveils numerous distinctive opportunities within our partnerships.�?/span>

Conclusion: A New Broom in Casino Gaming

The sweepstakes casino model represents a significant shift in the iGaming industry, offering a legal, innovative, and engaging alternative to traditional gambling.

With developments like LuckyStreak’s advanced technology this gaming format is poised to lead the way in this new era of gaming.

Particularly in the huge and competitive yet highly regulated and complex US market, it is proving to be an opportunity that many are grasping.

For more information on how LuckyStreak can help you leverage the sweepstakes model, please contact us:

• Email: hello@velki365live.com
• Skype: //join.skype.com/invite/dGmzZxfPSz7q
• Telegram: //t.me/markotel70

LuckyStreak, the Riga-based live casino provider and igaming content aggregator has been granted Malta Gaming Authority (MGA) recognition and is now approved under the jurisdiction to provide B2B services to MGA-licenced operators.

The Recognition Notice grants LuckyStreak an MGA B2B Critical Supply License to provide casino games and sports betting products and services. This Recognition Notice acknowledges that LuckyStreak meets the necessary criteria and safeguards required by Maltese law, and is equivalent to a local MGA licence, based upon LuckyStreak’s Latvian Gambling Services Licence.

The MGA’s Recognition Notice approach stems from its dedication to facilitating a harmonised, cross-border iGaming regulatory framework within the EU/ EEA, streamlining growth for licensed operators.

LuckyStreak is now able to provide its live dealer games and content aggregation services within the MGA’s globally-renowned framework.