{"id":6872,"date":"2024-10-04T13:41:42","date_gmt":"2024-10-04T13:41:42","guid":{"rendered":"https:\/\/velki365live.com\/?p=6872"},"modified":"2024-10-07T15:02:39","modified_gmt":"2024-10-07T15:02:39","slug":"how-to-select-a-casino-content-aggregator","status":"publish","type":"post","link":"https:\/\/velki365live.com\/blog\/solutions-blog\/how-to-select-a-casino-content-aggregator\/","title":{"rendered":"How To Select A Casino Content Aggregator"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6872\" class=\"elementor elementor-6872\">\n\t\t\t\t\t\t<div   id="alu7soc6t0"    class=\"elementor-inner\">\n\t\t\t\t<div   id="alu7soc6t0"    class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60d9ea7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60d9ea7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div   id="alu7soc6t0"    class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div   id="alu7soc6t0"    class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-225bb52\" data-id=\"225bb52\" data-element_type=\"column\">\n\t\t\t<div   id="alu7soc6t0"    class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div   id="alu7soc6t0"    class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0226a74 elementor-widget elementor-widget-text-editor\" data-id=\"0226a74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div   id="alu7soc6t0"    class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div   id="alu7soc6t0"    class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">As the online gaming market grows, new casinos sites and gaming brands are appearing to claim their share of the projected US$35.34bn market in 2024 (source: Statista).<\/span><\/p><p><span style=\"font-weight: 400;\">Whether it is launching or growing in established markets, or newer markets like Latam and the US.<\/span><\/p><p><span style=\"font-weight: 400;\">To compete for players\u2019 attention, online casinos need a big library with a wide variety of gaming content serving diverse needs, requiring content from multiple game providers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This can be through multiple direct provider partnerships and\/ or through a content aggregator (or game hub) providing access to a plethora of game studios in one integration.\u00a0<\/span><\/p><h4><b>30-second summary<\/b><\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Casino aggregators are specialists in gathering and distributing casino games. They offer online casinos a means of vastly increasing their games offering<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The benefits of aggregators include a large selection of providers and games, through one API integration, typically lower prices, less technical complexity, and the ability to localise and diversify quickly<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Defining your requirements, researching the market, and considering factors like providers offered, prices, promotional tools, markets served and reputation are key to selecting the right aggregator<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LuckyStreak\u2019s aggregator, <\/span><a href=\"https:\/\/velki365live.com\/luckyconnect\/\"><span style=\"font-weight: 400;\">LuckyConnect<\/span><\/a><span style=\"font-weight: 400;\">, is a rich, robust and secure API solution with over 4000 games from the world\u2019s leading providers, serving 100s of casinos globally<\/span><\/li><\/ul><p><span style=\"color: #ffffff;\">.<\/span><\/p><h4><b>What is a Casino Content Aggregator?<\/b><\/h4><p><span style=\"font-weight: 400;\">An iGaming technology service provider that provides a software infrastructure for online casinos to access multiple content APIs from different game studios, through a single integration point. As such they enhance and simplify collaborations between stakeholders in the online gambling sector<\/span><\/p><p><span style=\"font-weight: 400;\">This enables them to conveniently offer a vast selection of online casino games to help operators build, tailor and optimize their casino offerings. A one-stop-shop for a wealth of casino gaming content, enabling choice, speed and simplicity, and an easy way to establish a rich, broad and deep portfolio of games and providers.<\/span><\/p><p><span style=\"font-weight: 400;\">Given the hundreds of iGaming providers in the market, for an average aggregator, that selection of games is in the many thousands.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, content aggregators can offer additional services such as content management, market insight, reporting, promotional tools and technical support.<\/span><\/p><h4><b>iGaming Aggregator or Platform Solution?<\/b><\/h4><p><span style=\"font-weight: 400;\">When casinos go down the outsourcing route, there\u2019s a choice between aggregators and platforms.<\/span><\/p><p><b>Content aggregators<\/b><span style=\"font-weight: 400;\"> are specialists in one key thing: the provision of gaming content. Aggregators are often the choice of existing online casinos looking to beef-up their customer offer.<\/span><\/p><p><b>Platforms <\/b><span style=\"font-weight: 400;\">are the choice for operators that need a full suite of services to launch, including website portal, payments and banking services, CRM, player account management (PAM), reporting and gaming content.\u00a0<\/span><\/p><p><b>White label platforms<\/b><span style=\"font-weight: 400;\"> differ from <\/span><b>Turnkey providers<\/b><span style=\"font-weight: 400;\"> in that they additionally provide licensing and compliance services, for brands that want fast-market entry with low customisation, focussing their efforts on brand and marketing.<\/span><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-6876 size-full\" src=\"https:\/\/velki365live.com\/wp-content\/uploads\/2024\/10\/Showtime-laptop.png\" alt=\"Winning with LuckyStreak live casino games\" width=\"2221\" height=\"1239\" srcset=\"https:\/\/velki365live.com\/wp-content\/uploads\/2024\/10\/Showtime-laptop.png 2221w, https:\/\/velki365live.com\/wp-content\/uploads\/2024\/10\/Showtime-laptop-300x167.png 300w, https:\/\/velki365live.com\/wp-content\/uploads\/2024\/10\/Showtime-laptop-1024x571.png 1024w, https:\/\/velki365live.com\/wp-content\/uploads\/2024\/10\/Showtime-laptop-768x428.png 768w, https:\/\/velki365live.com\/wp-content\/uploads\/2024\/10\/Showtime-laptop-1536x857.png 1536w, https:\/\/velki365live.com\/wp-content\/uploads\/2024\/10\/Showtime-laptop-2048x1142.png 2048w\" sizes=\"(max-width: 2221px) 100vw, 2221px\" \/><\/p><h4><b>How Does Content Aggregation Work?<\/b><\/h4><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aggregators strike content distribution agreements with providers to resell and distribute their games, and add them into their portfolios via API integration<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Casino operators agree commercial terms with the aggregator to access the providers and games they want<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The multiple provider integrations are streamlined into a single API, which operators integrate into their own platforms providing access to the entire games library<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The aggregator maintains the games library, the individual providers\u2019 APIs (according to agreed SLAs and maintenance windows) and the central API with their operator customers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They also handle any technical issues that may arise, allowing the casinos to focus on other aspects of their business<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Casino operators have only to deal with the aggregator for content, marketing, technical and reporting issues<\/span><\/li><\/ol><p><span style=\"color: #ffffff;\">.<\/span><\/p><h4><b>What are the Advantages of Using a Content Aggregator?<\/b><\/h4><p><span style=\"font-weight: 400;\">Going direct or via an aggregator is a critical decision that casino operators will make. What are the benefits of the latter?<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choice<\/b><span style=\"font-weight: 400;\">: many providers and thousands of games &#8211; cherry-pick the ones you want<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Simplicity<\/b><span style=\"font-weight: 400;\">: one API integration for all providers saves time. Likewise a single SLA makes life easier, with the aggregator handling the provider end<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reliable<\/b><span style=\"font-weight: 400;\">: you can expect a well-developed, well-tested reliable and secure API integration<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost-effective<\/b><span style=\"font-weight: 400;\">: thanks to the volume of they serve through multiple operators, aggregators can buy and sell content at favourable prices<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Incentivised<\/b><span style=\"font-weight: 400;\">: aggregators can negotiate incentives and launch offers such as discounts on revenue shares for new games and customers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Speed-to-market<\/b><span style=\"font-weight: 400;\">: Similarly, this scale helps them jump up aggregation queues and make new providers available to operators quicker<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promotions<\/b><span style=\"font-weight: 400;\">: aggregator account management (AM) and marketing teams are hubs for individual and cross-provider offers, tap into those to engage your players<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Insight-led<\/b><span style=\"font-weight: 400;\">: aggregator sit on huge amounts of data about player behaviour, game performance and geographical nuances that can power your content strategy<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Localise<\/b><span style=\"font-weight: 400;\">: matching games with local preferences is easier when you can cherry-pick from a vast selection; additionally market-specific games, and localised game versions are available<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Diversify<\/b><span style=\"font-weight: 400;\">: not only access different game types, like slots, live dealer, crash games and instant games &#8211; but different verticals like <\/span><a href=\"https:\/\/velki365live.com\/sweepstakes-casinos-software\/\"><span style=\"font-weight: 400;\">sweepstakes-enabled games<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>De-risked<\/b><span style=\"font-weight: 400;\">: test new games types, features and formats without the lengthy negotiations and integration<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Support<\/b><span style=\"font-weight: 400;\">: expert, knowledgeable and responsive AMs and technical teams can shortcut you to solutions and success<\/span><\/li><\/ol><p><span style=\"color: #ffffff;\">.<\/span><\/p><h4><b>How Do You Choose an Aggregator?<\/b><\/h4><p><span style=\"font-weight: 400;\">So, a content aggregator has made it to your consideration list. There are several good ones out there. But how do you choose which to use?<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Define your requirements<\/b><span style=\"font-weight: 400;\">: is the selection based on your target audience, target geo, your own data, past experiences? Set these out, prioritise them and score aggregators against them<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Research the market<\/b><span style=\"font-weight: 400;\">: make a list of options using desktop research, brands your familiar with, talking to your network<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shorten your list<\/b><span style=\"font-weight: 400;\">: based on your requirements, information readily available, what you learn in the process. Consider:<\/span><\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Breadth, quality and fit of the content providers and games<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your perception of the brand: credibility and reputation<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testimonials and recommendations<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Licences and certifications held<\/span><\/li><\/ul><\/li><\/ul><ol start=\"4\"><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Meet your shortlist<\/b><span style=\"font-weight: 400;\"> to understand the fit with your business and requirements first hand (may be under NDA):<\/span><\/li><\/ol><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pricing and fees: relative to other aggregators, and for the providers most important to you<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotional tools: what they can offer you to improve engagement and profitability<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Existing customers: a reflection of their credibility and standing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">USPs and specialist products and services<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">API and tech infrastructure: age, flexibility, robustness, security, timelines<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pipeline of new providers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company vision and direction<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Financial health and investment<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Languages and currencies supported<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Availability and quality of reporting<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SLAs, in all key aspects of the service<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experience and insight: to advise you on strategic and tactical decisions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All-important chemistry between you and them should give you confidence<\/span><\/li><\/ul><\/li><\/ul><p><span style=\"color: #ffffff;\">.<\/span><\/p><p><img decoding=\"async\" class=\"wp-image-6877 size-full\" src=\"https:\/\/velki365live.com\/wp-content\/uploads\/2024\/10\/Providers-Aug-24.png\" alt=\"LuckyStreak's content aggregation partners\" width=\"1519\" height=\"855\" srcset=\"https:\/\/velki365live.com\/wp-content\/uploads\/2024\/10\/Providers-Aug-24.png 1519w, https:\/\/velki365live.com\/wp-content\/uploads\/2024\/10\/Providers-Aug-24-300x169.png 300w, https:\/\/velki365live.com\/wp-content\/uploads\/2024\/10\/Providers-Aug-24-1024x576.png 1024w, https:\/\/velki365live.com\/wp-content\/uploads\/2024\/10\/Providers-Aug-24-768x432.png 768w\" sizes=\"(max-width: 1519px) 100vw, 1519px\" \/> <em>A selection of LuckyStreak\u2019s aggregated games providers<\/em><\/p><h4><b><br \/>Why Choose LuckyStreak as Your Content Aggregator?<\/b><\/h4><p><a href=\"https:\/\/velki365live.com\/luckyconnect\/\"><span style=\"font-weight: 400;\">LuckyConnect<\/span><\/a><span style=\"font-weight: 400;\"> is LuckyStreak\u2019s content aggregation solution. Launched in 2017, it is built on the same rock-solid infrastructure as the <\/span><a href=\"https:\/\/velki365live.com\/online-live-casino-software\/\"><span style=\"font-weight: 400;\">LuckyStreak live dealer<\/span><\/a><span style=\"font-weight: 400;\"> operation.<\/span><\/p><p><span style=\"font-weight: 400;\">It is our proprietary integration API for platforms and operators, connecting them to a huge content library via our secure and seamless wallet API. We serve 100s of online casinos.<\/span><\/p><p><span style=\"font-weight: 400;\">Consistently improved thanks to a decade of experience working with the biggest igaming customers, it offers ambitious casino operators a solution to boost their businesses.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over 4000 diverse and high quality slots and casino games<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over 40 leading providers like Pragmatic Play, Yggdrasil, Ruby Play, PG Soft, Red Rake. New providers deployed rapidly through our reverse-integration provider API<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Robust, flexible and highly secure API<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fully sweepstakes currency enabled and compliant games<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highly experienced AM team with extensive product and market insight<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experienced integration team to swiftly move to go live<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All original provider promotional tool supported<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Detailed back office reporting and reporting API<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One-stop-shop for content management, promotions, support, reporting and one-invoice billing<\/span><\/li><\/ul><p><span style=\"color: #ffffff;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">LuckyConnect offers you an experienced, professional and content-rich aggregation solution. Please get in touch for a no-fuss no-commitment chat about possibilities:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email: <\/span><a href=\"mailto:hello@velki365live.com\"><span style=\"font-weight: 400;\">hello@velki365live.com<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Skype: <\/span><a href=\"https:\/\/join.skype.com\/invite\/dGmzZxfPSz7q\"><span style=\"font-weight: 400;\">https:\/\/join.skype.com\/invite\/dGmzZxfPSz7q<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Telegram: <\/span><a href=\"https:\/\/t.me\/markotel70\"><span style=\"font-weight: 400;\">https:\/\/t.me\/markotel70<\/span><\/a><\/li><\/ul><p><span style=\"color: #ffffff;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">\u2709\ufe0f\u00a0Thanks for reading. And remember to <a href=\"https:\/\/www.linkedin.com\/newsletters\/luckystreak-newsletter-7108039671128965120\/\">subscribe to our LinkedIn newsletter<\/a> so you don\u2019t miss our regular updates!<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f092f0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f092f0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div   id="alu7soc6t0"    class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div   id="alu7soc6t0"    class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5044108\" data-id=\"5044108\" data-element_type=\"column\">\n\t\t\t<div   id="alu7soc6t0"    class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div   id="alu7soc6t0"    class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9611fe2 elementor-widget__width-inherit elementor-align-center sidebar-get-in-touch-btn elementor-widget elementor-widget-button\" data-id=\"9611fe2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div   id="alu7soc6t0"    class=\"elementor-widget-container\">\n\t\t\t\t\t<div   id="alu7soc6t0"    class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/contact-luckystreak\/\" class=\"elementor-button-link elementor-button elementor-size-lg elementor-animation-grow\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Casino aggregators offer a fast-track to a rich portfolio of casino games, with multiple business benefits. So how do you select one?<\/p>\n","protected":false},"author":14,"featured_media":6875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[114,79,113,112,59],"class_list":["post-6872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solutions-blog","tag-b2b","tag-igaming","tag-licensing","tag-mga","tag-online-gaming"],"acf":[],"yoast_head":"\n<title>Sweepstakes casinos: all you need to know<\/title>\n<meta name=\"description\" content=\"Casino aggregators offer a fast-track to a rich portfolio of casino games, with multiple business benefits. 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