When the doors of LuckyStreak’s hi-tech Riga studio HQ were first opened in autumn 2014, its co-founders Ady Totah (CEO) and Erez Cywier (CTO) were excited by a vision of making a difference in the already established and fast-growing live casino vertical. The opportunity was significant if the product could stand-out.

“Yes it was exciting. It was also nerve-wracking, and as anticipated, we had to work (very) hard and retain our belief at all times. Not always easy!�?says Ady. 

They persisted in both, and now as LuckyStreak enters its eleventh year, we can look back on a transformative 2023, which saw milestone product upgrades, technological innovation and commercial successes, driving significant step changes in business performance.

“We’re finally out of start-up mode; we have established products, long-term commercial partners, scale, technical capability and resilience, some incredible product plans, and we’re bringing in industry experience and skills. And this is having a major positive impact on business performance.�?/span>

Investing in the Product

To be successful in this highly competitive igaming space, it is critical that your games meet the ever-increasing expectations of players and deliver a high quality gaming experience. According to Erez, “Our focus is on forever investing in the quality and security of our products; the gaming experience, our promotion toolbox, and our backoffice capabilities. It’s a continual process. “

Accordingly, our live dealer Blackjack and live Baccarat softwares had the biggest upgrades in their history in 2023.

In June, we launched the first game with the new, super-advanced user-interface: live Blackjack. Now optimised for mobile portrait-mode, it had a clearer and more visually-appealing layout, thumb-friendly action buttons and even emojis so you can share your mood with fellow players (take the Blackjack table-tour here!)

Our Baccarat upgrade followed in August with the same new slick UI and mobile-first features of Blackjack making it the most playable game available. Gameplay is enhanced further with automated dual-camera switching for the best ever view of the game. Let Ella guide you through new Baccarat here.

September also saw us up our land-based game with the addition of another Dual-play Roulette software streamed live from the casino floor. Oracle Blaze Roulette is about as authentic as you can get, for both land-based casino lovers and casino operators wanting to offer more choice to players.

And we’ve absolutely not finished – just the opposite: in 2024 our premier game live European Roulette gets the upgrade treatment, and we also have a few more surprises in the works.

Enriching our offering

Our LuckyConnect content aggregation API solution is a unique offering to casino operators, as a stand-alone aggregator or in tandem with LuckyStreak’s live games, through the same API. It has a rich library of leading games providers and over 4000 high quality games.

Early in the year we announced the addition of Provably-Fair instant and crash-games provider Turbo Games. Then in Q4 we had the double boost with both renowned games provider RedRake and relatively new studio Lucky Monaco joining the fold. 

And most recently, the impressive mobile-first portfolio of PG Soft games was added to our library, boosting our offering further. The addition of these top-tier gaming providers reinforces the confidence of our customers that LuckyConnect is a premium content aggregator.

2024 will be even bigger still, with increases in our capability and capacity to bring on more first-class content providers and greater variety of games.

Technological Innovation and Security

Capacity, reliability and security are fundamental to the enjoyment of our players and confidence of our customers. 

A high-quality and uninterrupted user experience is critical to success. In 2023 we further bolstered our platform security to the highest level. This work never steps and may go unnoticed but we couldn’t succeed without it, and we are in a stronger and more secure position than we ever have been.

Our microservices technology supports rapid scalability and deployment, and ensures maximum reliability and resilience of our architecture whatever the speed of growth. And we have invested further in the security of our infrastructure to give our customers and partners total peace-of-mind from ever-present online threats.

We are also very advanced in our rollout of super-high definition 1080p streaming across all our live games, to give our players the very best user experience. And whether they have ultra-fast broadband, or using mobile data in a remote place, our technology instantly adapts to the user’s connectivity rates for the very best video streaming.

In December we launched support of sweepstake and social casino currencies, to enable the growing sector of iGaming to bring our live games and aggregated content to their players, in exactly the same way as FIAT and cryptocurrencies. 

Commercial Success

In 2023 we saw the number of casino operator customers we serve nearly double: up 92% year-over-year. Among the new customers joining the LuckyStreak family in 2023 were the fast-growing igaming platform provider Reevo, and Daintree the sports and casino gaming service provider. And in Q4 were partnered with Sweepium, the sweepstake platform and casino aggregator, and first customer to utilise our new sweepstake currency capabilities.

Adding Playson to the providers that Pronet Gaming take from LuckyConnect was also a notable success.

Rory Kimber joined LuckyStreak as Commercial Director in July with a brief to grow our customer base and our LuckyConnect business. Rory’s CV includes senior roles at NetEnt, Red Tiger and 1X2, and a wide network of commercial relationships in the industry. He is the second senior hire after Mark O’Donnell joined as Head of Marketing in November 2022.

The Proof is in The Pudding

2023 was a milestone year for LuckyStreak. We’ve seen all key gaming metrics grow materially over the year:

• The number of bets placed across our LuckyLive and LuckyConnect games was up a staggering 146% over the previous 12 months
• And the total value of bets placed climbed 55%
• Doubling GGR from all gaming activities – up 105%
• Gross player volumes increased by 93%
• Average stake per bet on live games was up 12%, and by 30% on LuckyConnect
• As well as through organic growth, volumes were boosted by a near-doubling in online casino customer numbers (+92%)

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Ady comments: “It’s extremely gratifying that the progress and investment we made in 2023, in terms of product launches, technological development and commercial wins, has translated to one of the most successful years in our history. The metrics all tell a very strong growth story, but one we cannot put a number on is the effort and attitude of our people which is tremendous, and I’m truly grateful for everyone’s contribution�?/span>

“The challenge for 2024 is to continue that success; it’s a hard act to follow and we are on plan and have high expectations for this year�?

For a no-fuss chat about how LuckyStreak’s products can enhance your online casino, please get in touch.

What Are Live Casino Games?

Live casino game softwares are a type of online casino experience that involves human dealers who interact with players in real-time through live streaming technology.

Real live casino games aim to replicate the atmosphere of a traditional brick-and-mortar casino, unlike standard online casino games that use computer-generated graphics and random number generators.

To participate in modern live casino games, players log in to an online casino website, navigate to the live casino section, and select their preferred game, style, and also betting limits. They can then interact with the live dealer and other players through a chat feature, creating a more immersive and social experience compared to standard online casino games.

Additionally, real live casino games enable players to observe the action through high-quality video, adding an extra layer of realism to the gaming experience. As technology and connectivity advance, games are increasingly played on mobile and with advanced technology and higher definition streaming. 

An iGaming Success Story

Live casino software providers have enjoyed a revenue boom over the last decade. In 2022, global GGR revenue for the live vertical was estimated at �?.09bn (according to H2 Gambling Capital), that’s a 7-fold growth over 2013, commanding 31% of the online casino market. GGR is forecast to reach �?.28bn by 2024, and further 20% increase over 2022.

Common Live Casino Games

• Live Blackjack game software: The classic card game where players try to achieve a hand value as close to 21 as possible without exceeding it. The live dealer deals the cards and players bet through a user-interface in in real time through modern live casino technology.
• Live Roulette software: A highly popular casino game where players bet on the outcome of a spinning wheel with 37 numbers on it. A live dealer spins the wheel on a live stream, and players can place a multitude of different bets in real-time in a setup that almost perfectly mimics being in a brick-and-mortar casino.
• Live Dealer Baccarat software: A traditional casino card game where players can bet on the player, banker (the house) or a tie, and on many side-bets. The live dealer manages the cards and interacts with players through specially-made modern casino games platforms.
• Live Poker: Various poker variants are offered in real live casino games, and players can engage in games like Texas Hold’em and Three Card Poker with a live dealer facilitating the game.
• Live Sic Bo: This is a dice game where players bet on the outcome of three dice being rolled. The live dealer shakes a container with the dice, and players place their bets in real-time.
• Live Game Shows: Some modern live casino operators offer game show-style experiences where players participate in games similar to those seen on television, with a live host and interactive elements.

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Key Features of Live Gaming at LuckyStreak in 2024

LuckyStreak is the industry leader in modern live casino games. With over a decade of experience, LuckyStreak has developed cutting-edge solutions for live gaming. Below are the key features that come with LuckyStreak live dealer games.

Live Dealers

A primary feature of live gaming at LuckyStreak is the use of professional, human dealers to manage the game, deal cards, spin wheels, and interact with players in real-time, creating an immersive and authentic casino experience.

Real-Time Interaction

Players can interact with the live dealers and sometimes with other players through a chat feature, adding a social element to the games and enhancing the overall gaming experience.

HD Video Streaming

LuckyStreak real live casino games are streamed in high definition (1080p HD) video quality, ensuring that players enjoy crisp and clear visuals and a realistic view of the gaming action.

Multiple Camera Angles

To enhance the gaming experience, LuckyStreak live casino game software utilizes multiple camera angles. On our live roulette game, players can switch between different views during the game. And in live dealer baccarat the camera auto-switches during the betting and dealing phases of the game, providing a the very best view of the table, the dealer, and all the key game elements like statistics and roadmaps.

Authentic Casino Atmosphere

LuckyStreak live modern casino games aim to replicate the atmosphere of a physical casino. This is achieved with background sounds, lighting, and other elements that collectively contribute a more authentic and immersive environment for players. In Dual-play roulette games, such as Oracle Blaze Roulette, the action is streamed from the floor of a real-life land-based casino where you can join real players in betting on the games.

Mobile Compatibility

LuckyStreak modern live casino games are optimized for mobile play. Players can enjoy the live gaming experience on their smartphones or tablets, allowing players to access the games from different locations. Our latest live Blackjack software and Baccarat live casino releases are designed to be played vertically on your mobile with a slick user-friendly interface and thumb-friendly betting buttons and chat.

Game Variety

LuckyStreak Live offers a variety of traditional casino games, including:

• Live Blackjack software
• Live Auto Roulette software
• Live European Roulette software
• Live Baccarat software
• Live Dual-Play Roulette software

Professionalism and Credibility

LuckyStreak live dealers �?our Games Presenters – are trained professionals who contribute to the credibility of the games by ensuring transparency and fairness. We hire based on attitude friendliness and  desire to deliver the best player experience. Games Presenters have regular training refresher courses.

Best-in-Class Technology

Our live gaming solutions rely on advanced gaming technology, including sophisticated video equipment, 1080p high-definition streaming, and an advanced betting interface and lobby system. We use a flexible and scalable cloud-native approach to our microservices architecture that ensure scalability and reliability for maximum uptime and the best playing experience..

How LuckyStreak Is Ensuring Safety and Fairness in Real Live Casino Games in 2024

Live Dealer Oversight

LuckyStreak employs measures to monitor and ensure the integrity of our live dealer games. Our card-reading technology is robust and accurate and our skilled team of Pitbosses monitor every hand (and hand-history) to ensure the fairness, integrity and credibility that players expect.

Secure and Encrypted Platforms

We have robust security measures to protect gameplay and transactional information and. Our state-of-the-art encryption technologies prevent unauthorized access to sensitive data.

Transparent Rules and Payouts

The limits, bet types, rules, odds and payout structures of each game are available to players at the tables, so that they can understand the mechanics of the games they are participating in and enhances fairness and satisfaction.

The Regulatory Environment for Live Casinos in 2024

Licensing and Regulation

Many jurisdictions require online casinos, including games providers, to obtain a valid gaming license from a local regulatory authority. The licensing process assesses the operator’s financial stability, sources of funds, anti-money laundering, security measures, age restrictions, fairness of games, and adherence to responsible gambling practices.

Advertising and Marketing Standards

Regulations on gambling adverts and promotions in various jurisdictions continue to be stricter. The level of regulation varies by jurisdiction. It’s important for modern live casino operators to adhere to advertising standards in the areas they operate in.

Anti-Fraud Measures

Casinos will be expected to continue implementing anti-fraud measures to detect and prevent fraudulent activities, ensuring the integrity of the gaming environment.

Innovative Bonuses and Promotions to Promote Modern Casino Games

Jackpot Tournaments

LuckyStreak’s promotional marketing tool empowers operators to run live casino tournaments, encouraging play and to reward players by issuing leaderboard points for performing specific operator-defined actions such as bet sizes and side bets.

Players finishing high on the leaderboards can share cash jackpots and soon, can win physical prizes and prize draw tickets.

Cashback on Live Games

Casinos could offer cashback bonuses on live casino games. Players receive a percentage of their losses back as bonus funds, providing an added incentive to continue playing.

VIP/ Loyalty Programs for Live Games

Casinos can create VIP or loyalty programs tailored to live casino players. These programs may offer exclusive rewards, personalized bonuses, and dedicated customer support for high-rolling live casino enthusiasts. With LuckyStreak’s marketing tool, operators can create promotions for select groups of players, like VIPs and high-value players.

Live Casino Happy Hours

Casinos can also introduce special promotional hours or days where specific live casino games have boosted payouts, increased odds, or additional bonuses. This creates a sense of excitement and encourages players to participate during specific time frames.

Interactive Challenges and Quests

Casinos can implement interactive challenges where players earn rewards by completing specific objectives, such as achieving a certain number of wins or hitting a specific combination of cards in live blackjack.

Multi-Game Bonuses

Offer bonuses for players who engage in multiple live casino games simultaneously. For example, players participating in both live blackjack and roulette during a session may receive additional rewards. Casino operators can use LuckyStreak’s jackpot tournament tool to create tournaments that issue points across the gaming portfolio.

Live Casino Welcome Packages

Create specialized welcome packages for live casino players. These packages may include deposit bonuses, free bets, or exclusive access to specific live dealer tables.

Live Casino-specific Reload Bonuses

Casinos can provide reload bonuses exclusively for live games. Players can enjoy a boost to their deposits when reloading funds specifically for live dealer sessions.

Personalized Live Game Offers

Use data analytics to personalize bonus offers based on a player’s live casino preferences. Tailored promotions for specific games or dealers can enhance the player’s experience. 

Live Casino Exclusive Events

Host exclusive live casino events or promotions tied to specific holidays, seasons, or casino anniversaries. This creates a sense of occasion and encourages player participation.

Refer-a-Friend Bonuses for Live Games

Implement a refer-a-friend program specifically for live casino players. Existing players can receive bonuses when their friends sign up and engage in live dealer games.

Live Casino Game of the Week

Highlight a specific live casino game each week and offer bonuses or promotions tied to that particular game. This encourages players to explore different live dealer options.

By incorporating these innovative bonuses and promotions, live casinos can create a dynamic and engaging environment that caters to the preferences of live game enthusiasts. Regularly updating and diversifying these offerings helps maintain player interest and loyalty.

LuckyStreak is delighted to announce their attendance at ICE London 2024.

The Riga-based live casino software provider and casino games content aggregator will be exhibiting their products and services on stand S8-310 at the iGaming industry’s premier event.

Established in 2014, LuckyStreak will celebrate a decade of success in the iGaming business by welcoming customers, friends and partners to their hi-tec branded stand. For LuckyStreak, 2023 was a milestone year, with major product releases and technological developments, significant growth in performance metrics, and new senior staff.

Over 45,000 professionals from across the gambling industry spectrum are expected to visit the ExCel London venue between the 6th to 8th February. The 2024 edition is the last to be held in London before it relocates to warmer shores in Barcelona for 2025.

LuckyStreak’s senior management team will be in attendance to discuss products, plans, solutions and opportunities:

• Major games upgrades including our market-leading live dealer Baccarat software relaunch, giving players a market-leading mobile-first casino experience
• Tech upgrades to give operators a slicker, quicker and even more robust product suites
• Better casino marketing tools and new jackpot features
• More providers and enhancements to our LuckyConnect aggregator
• NEW: support for sweepstake and social casino providers and currencies

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Ady Totah, LuckyStreak CEO and co-founder said “We’re coming to ICE London 2024 with our strongest ever story. Our 2023 growth was impressive, powered by more customers and more players who are seeing the quality of our games. Players will always want the three kings: Blackjack, Roulette and Baccarat, they’re the mainstay of any live casino operation, and we believe we have the best in the industry. There is so much more to come.”

Rory Kimber, Commercial Director said “I joined in July 2023 and I’ve been astonished by the quality of the games, the volumes and the feedback of our customers. The opportunity for everyone at ICE London 2024 is massive, there are plenty of conversations to be had. I believe our core products are the best and face to face is the most comprehensive way to showcase this. I expect to be hoarse by Thursday night, I’m sure my colleagues will be glad of that.”

Erez Cywier, CTO and co-founder said “Our 2023 releases and 2024 pipeline are based on our vision of having the best player experience in the front-end, and the most robust, secure and flexible technology behind it. It’s a process of constant renewal, improvement and innovation, and an ethos of adaptability to the customer’s needs in a completely non-corporate way. Take our recently released sweepstake and social currency support, which was designed and released in one quarter, as a clear demonstration of that.”

LuckyStreak welcomes you to discuss the future of iGaming at stand S8-310. Follow this link to book a meeting, or send a message here and we’ll gladly discuss your requirements before the event.